PINK, yes pink. Why do men steer away from this color. Is it the way we were brought up. The rule being girls wear pink and boys don't. I don't agree with this philosophy and pink is one of my favorite colors. Men look great in pink! Really hot. Consider it as an option the next time you are wardrobe shopping you might be surprised at the comments and attention you will receive. Pink is also the color of recent breast cancer campaigns across North America. Mainstream sports organizations like the NFL are supporting breast cancer awareness by allowing their players to wear pink.